How to Be a Great Salesperson

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"I truly believe that sales is a fallacy. I think you find people who are already predisposed to want what you are, quote unquote, selling," he says. "What you actually do have to convince somebody of, and I hope you're true about it, is that you are going to be a good shepherd ... You better not go broke." He adds: "A motivated seller looks like somebody who's ready for their next adventure".

In this new episode Steven sits down with founder, CEO and self-titled "Boring Biz" lady, Codie Sanchez

Codie starter her career as a JFK award winning journalist covering human trafficking. In a career change, Codie entered the world of finance, and is a former partner at private equity firm EEC, and built First Trust’s $1 billion+ AUM Latin America business. She is the Founder of ‘Contrarian Thinking’ and the Cofounder of ‘Unconventional Acquisitions’, which focuses on purchasing small or what Codie calls ‘boring’ businesses as a way to achieve financial freedom. Codie has appeared on CNBC, Fox, Forbes, Fast Company, Entrepreneur, People en Español, Business Wire.

In this conversation Codie and Steven discuss topics, such as: