
Will Woods: Inditex, The Rise of Zara
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Navigating Competition: Zara's Unique Market Position
This chapter explores Zara's unique business model within the competitive fashion landscape, specifically contrasting it with newer entrants like Shein and Timu. It highlights Zara's sustained market strength and ability to cater to a mature audience despite the rise of data-driven competitors offering lower-priced alternatives.
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