If you've got some organizational drag things going on, a bunch of complexity and collaboration, an overdoingand their own difficulties internally putting together, there you go, crazy, busy. What do you recommend as some of the first key steps that make a world of difference? I always think our grandparents could run this kind of work because it's so obvious. It's first principles, isn't it? So i say to my clients, right actually, what is the difference between you and an outstanding performer? What are they achieving? What's the gap? That's where you need to focus your time.