Best Vendor Hall Strategies

Jeff and Jim are joined by Gartner Analyst Rebecca Archambault for a special live edition of the podcast recorded at the Gartner Identity & Access Management Summit in Grapevine, Texas on December 10, 2025. Instead of a traditional interview, the trio hosts "Majority Rules," an interactive game show where the live audience votes on pressing and fun identity topics. Listen in to hear the pulse of the room on everything from the biggest buzzwords of the year and the true purpose of analyst 1:1 sessions, to the best strategies for navigating the vendor hall. The group explores audience preferences on IGA, AI risks, non-human identities, and the most common lies told in sales cycles. It is a fun, lighthearted look at what identity professionals are actually thinking about the current state of the industry.

Connect with Rebecca: https://www.linkedin.com/in/rebecca-becky-archambault-4b4285111/

Connect with us on LinkedIn:

Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/

Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/

Visit the show on the web at http://idacpodcast.com

Chapter Timestamps

00:00 - Intro and Game Rules

02:40 - First Question: Favorite Podcast

03:15 - Networking vs. Education

04:08 - Buzzword of the Year: Agentic Identity

04:47 - User Behavior Analytics Usage

05:37 - Expo Hall Memories and Socks

06:20 - The Twist: Battle Royale Rules

06:45 - The True Purpose of Analyst 1:1s

07:55 - Mitigating Agentic AI Risks

08:55 - Strategies for the Vendor Hall

09:37 - The Future of IGA

10:15 - Favorite Gartner Reports

11:05 - Benefits of Just-in-Time Access

11:45 - AI in Authentication Priorities

12:35 - Securing Non-Human Identities

13:05 - Keys to Successful B2B IAM 13:40 - The Hardest Part of Role Mining

14:15 - PAM for AI Agents

14:50 - Keynote Takeaways

15:40 - Measuring IAM Success

16:20 - Defining ITDR

17:05 - The Biggest Lie in IAM Sales

17:35 - Least Favorite Gartner Report

18:10 - Audit Preparation Preferences

18:45 - Common Lies in the Vendor Hall

19:15 - The Most Dangerous Access Right

19:35 - Winner Announcement and Outro

Keywords

IAM, identity management, cybersecurity, Gartner IAM Summit, Majority Rules, game show, Rebecca Archambault, IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Agentic Identity, ITDR, non-human identity, role mining, zero standing privileges