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Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina

The Long Game

00:00

Don't Build on Rentable Land, Right?

There's something to be said for where thy attention is. Half the time i spend on my articles and work, i'm prepping visuals. I am frequently looking for the ten efforts that will get a hundred ex results. The most efficient way to do marketing is to create something that's like, in that top one % of quality or it exceeds the visitor's expectations for quality.

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