Exploring Trademark Laws and Market Strategies in the Food Industry

Crumbl Cookies is the billion dollar US company that made global headlines this week after a group of Sydneysiders imported 800 of their cookies and sold them at an inflated price in Bondi.

The group had no affiliation to the company, and have since posted statements on their social media accounts claiming to be "fans" of the American product who wanted to introduce them to Australian audiences. Crumbl Cookies has also said publicly that there is no association between the two business operations. 

The whole ordeal has opened up major legal questions. On this episode of The Briefing, lawyer Jahan Kalanter joins Chris Spyrou to explain the legal lines that may have been crossed.

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