Bill Schmarzo on Why Companies Need to Pivot from Data-Driven to Value-Driven
The Data Chief
00:00
The Economics of Personalized Predicted Behavior Performance Propensities
At Yahoo, we knew every site you'd gone to and every ad you clicked on. We could create a really good idea of what your intent was. And I could build that intent score across all 500 million of our visitors. So when you came to a site, I knew how valuable is it? If you're interested in cars or vacations, your value is really high. Interested in coffee? Value is not so high, right? I knew what you're interested. I knew what your value was. I known what to bid and what ad to show you.
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