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Getting Your Book Into the Hands of Your Clients
The quickest way to get somebody to give away 25 copies or to buy 250 copies is for them to be prominently talked about within the pages of the book. Think through strategically who is your target reader and what are the names of the people that hold high resonance with those folks. Most authors you know do a poor job of this in many cases don't think about it at all, says Dan Kennedy. You can get almost $20,000 in pure money making information for free just for saying maybe.