Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Chris Voss: Interview with a Master Negotiator

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

The Power of Know in Cold Calls

When you try to get a yes out of somebody, if the answer you're driving for is yes, it stops them. When am I let myself in for what's to hook? How much have I committed myself? What am I not seeing if I say yes? You want their focus and yes, creates distractions and no clears distractions.

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