17.5: The Promise of the Brand
Writing Excuses
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How Do You Define Your Brand?
A cover is not an illustration. A cover is an advertisement. It should give, evoke the feel of your story. It should evoke who the audience is. And it does not matter at all if the character on the cover matches any of the description. Well, qualifications there, but you don't have to match perfectly your description on the inside. That and that principle, that principle happens. We see a lot in comics. This is being mis shelved is a problem. Your packaging promised something that isn’t there, and they're going to be frustrated with it. I always, always, always drum into people that am talking about this with, is that i always, always
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