3min chapter

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The Birth of Identity Marxism as Critical Theory's New Proletariat

New Discourses

CHAPTER

The Role of Morality in Social Behavior

Corporate capitalism has created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing a says consuming handling and constantly renewing the gadgets devices instruments engines offered to and imposed upon the people is now a biological need. Unless the revolt reaches into this second nature into these ingrown patterns social change will remain incomplete and even self-defeating, writes Julian Zelizer.

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