AI Performance in Marketing

In this episode, co-hosts Pete Housley and Jess Petrella wrap up the season by finally answering the question that started it all: Are robots coming for your jobs? And they’re doing it live in New York at Hotjar’s HOTSAUCE Conference. They are sharing their top AI marketing tools they’ve discovered in this season’s research, advice for marketers in the age of AI, and predictions for the future of the marketing world.

Meet The Unprompted Crew

Pete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Director of Product Marketing, Jess Petrella. Jess has worked in SaaS for over 10 years and in that time has brought dozens of innovative products to market. She is focused keenly on driving business growth through effective go-to-market strategies and product positioning.

Over the past few years, Jess has positioned herself at the intersection between AI and marketing, having developed strategies that have informed how Unbounce has brought our own innovative AI-powered tools to market. Outside of Unbounce she’s the creator of “AI for Product Marketers”, an advanced Notion AI template system containing practical, useful, and inspired templates made just for product marketers.

Jess has written for a number of publications, including a piece in the B2B marketer on AIs impact on SEO, conversion and the marketing funnel, appropriately titled “The Search Armageddon”. Earlier this year, Jess joined a panel of experts to discuss current and future applications of AI in marketing and Business at Lead Gen World 2023 in San Diego. You can also see her live on stage at SaaS North in her own home town of Ottawa this coming November.

Key Quotes

*”Time and time again, and still to this day, the value of AI has been time savings. And that's very true to how marketers are using AI products today. I've started to watch this sort of parallel stream next to it of machine learning models that are trained as performance marketers based on billions of data points around conversion data. At Unbounce, being in business for over 10 years and running landing pages, conversions is our business. We've collected that data and we use it to enrich all of the decisions that happen post click on our platform.” - Jess Petrella

*”AI is here to stay. It makes you smarter, it makes you faster, and it makes you better. Marketers need to begin their own journey of discovery. Then, the big question is: Is AI coming for marketers’ jobs? What we say is no, but marketers who are not using AI will be replaced by marketers who are using AI.  And then finally, The conclusion of our series is: Be curious. Study and see what's going on, check out these businesses and products, and experiment.” - Pete Housley

Time Stamps

[00:00] Introduction and welcome to Unprompted Unplugged, live from NY!

[00:21] About Unprompted and Unbounce

[01:26] AI marketing in 2023: A recap

[02:43] Welcome back to our co-host, Jess Petrella

[09:24] How far along are organizations on their AI adoption curve? 

[10:45] AI tools for marketers

[25:45] Final thoughts and conclusion

Links

Pete Housley, CMO at Unbounce

Jess Petrella, Director of Product Marketing at Unbounce 

Check out the AI tools mentioned in this episode:

Fini

MadKudu

Bloomreach

Rasa

Learn more about Unbounce

This podcast is brought to you by Unbounce. 

Most AI marketing tools are… kinda the same. That’s because they’re built on the same, generic machine learning models—and they get you generic results in your marketing.

Unbounce is different. It’s trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.

If you’re a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.

Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.