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What Spotify Wants

The LRB Podcast

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Spotify Wrapped: A Social Platform for Music

Spotify also thinks of itself and markets itself as a social platform, right? So there's a function where you can follow your friends or follow artists. You can see in a little side panel what it is that they're currently listening to. But I mean, Spotify wrapped, first of all, is incredible free marketing for Spotify. It would be the other Spotify wrap that is telling you in quite an annoying way, as our colleague said, what you've been listening to.

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