FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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The Growth of Our Marketing Team

"Big part of our team is actually a creative team. We have an entire five-person video team, for example," he says. "We're trying to crack TikTok and that can't be done without good creative." The company has divided its teams into these swim lanes so they all collaborate with each other.

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