In the Sauce cover image

Building with Content Creators

In the Sauce

CHAPTER

How to Get Creative With Brand Partnerships

success is watching the influencer's audience fall in love with the brand like the creator is. This takes a lot of time and getting creative because ultimately, you're working with creatives. Yes, social media is going to be part of it for a long time coming. That's not going to change branded posts, content online. But doing those collaborations, maybe you're doing a custom product. Maybe you are doing a limited edition something. You know? Like there are ways to get really creative and have fun with this that will also help meet the brand's goals.

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