The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

468. When Product-Market-Fit Isn’t Enough: The Hidden Forces Behind Brand Loyalty, Gravity, and Increasing Consumer Spend (Shamin Walsh)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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This chapter features a prominent venture capitalist who recounts their unique path into the industry, blending legal expertise with investment insights. They discuss early investments in notable brands like Sweetgreen and explore the complexities of investing in consumer brands and building relationships in the startup ecosystem.

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