I don't know is an incredibly powerful phrase. It's a phrase that we can barely get out of our mouths because our ego will hang on to that phrase and doesn't want anyone to hear it. So if you're in a new leadership role, read leadership strategy and tactics and remember. Your job is to help the team not to tell them what to do. Boom. Strategic loser. As soon as I see the word, I know what I'm doing,. I know they're working on the wrong projects. This is so important and so shocking and so beautiful to see.