8min chapter

Marketing Against The Grain cover image

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You

Marketing Against The Grain

CHAPTER

Prioritizing Distribution Strategy

Explore the significance of considering distribution channels first when launching a product, focusing on aligning product features with channel requirements for effective distribution. Learn from examples of failed e-commerce endeavors and successful inventions, highlighting the importance of persistence and continual improvement in marketing initiatives.

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