How to Build a Habit of Functioning a Certain Way

The purpose of a business enterprise is to create a customer. Therefore, the business enterprise has two functions, marketing and innovation. The way that we think about our business is we have three main departments. At level four, you have marketing,. You have sales, you have client success, and you have operations. But a smaller level of operations is minimal, but those three exist at a minimum, marketing, sales, and fulfillment or client delivery.