3min chapter

B2B Marketing with Dave Gerhardt cover image

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

CHAPTER

B2B SaaS Marketers - What Can We Cut?

B2B SaaS marketers are having a hard time driving urgency, like getting people to buy. If you were a CMO right now or just even as a marketer in this space, what do you do? You can't take the same playbook that you were running for the last six months and keep running it. It's an important time to remember that we're not in peace time from a go-to-market perspective.

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