Five headline insights from the survey

The latest AIDB Intelligence January AI Usage Pulse Survey of 583 highly active AI users reveals a decisive shift in how value is being created with AI. Time savings is no longer the dominant benefit. Instead, increased output and entirely new capabilities are taking the lead, especially among heavy users. Claude has emerged as the primary model for the most agentic, builder-oriented workflows, while multi-model portfolios are becoming the norm. Vibe coding has gone mainstream beyond engineering, with executives, operators, and product leaders increasingly building their own tools. Agentic usage has more than doubled compared to late last year, suggesting an inflection point in how work is being structured. The data shows a clear pattern: the deeper users go, the less they focus on efficiency and the more they focus on transformation.

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