4min chapter

The New Music Business with Ari Herstand cover image

Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table

The New Music Business with Ari Herstand

CHAPTER

Side Door: A New Way to Promote Your Music

I've made more money in front of 25, 30 people in a house concert than I have in front of two, 300 people in a club. That's because they're having such an incredible experience. The difference is also that there's not, it's harder and harder to get your own audience now. So you can't even get to them, let alone leave people. You end up advertising to a shrinking base. And so it doesn't, you know, sustain that love for a while.

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