On Brand with Nick Westergaard cover image

Learning to Lead with Jamie Turner

On Brand with Nick Westergaard

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Narrowing Marketing Efforts for Better Results

In this chapter, they discuss the importance of targeting and narrowing one's marketing efforts for better results. They highlight the inefficiency of running campaigns that generate a large number of impressions but aren't effectively reaching the target audience. They also touch on the concept of anonymized data and how brands work to protect customer information while still leveraging it for relevant advertising and marketing.

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