In life, not in writing, it takes more intentionality around what you can do to create emphasis around important things. So if i repeat to if i say to our team morning is in the process of transitioning from email business to mediabrand, what i hope to see is whether i join a sales call and i see that phrase repeated to a potential advertising partner. That is what shows me that i have used repetition efectively and only on the things that i want to be repeated. But i would love to hear from you, the listener, what are other ways that you can bold things or increase fond size in real life? Shoot me anEmail at morning brut dot com.