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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay

The GTMnow Podcast

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Navigating the MarTech and RevTech Landscape

This chapter delves into the evolution and current complexities of marketing technology (MarTech) and revenue technology (RevTech) as organizations scale. It discusses the challenges of maintaining meaningful connections in a rapidly changing tech landscape and the importance of integrating tools to enhance efficiency. The conversation emphasizes strategic decision-making for startups in choosing technology solutions and the significance of community in fostering growth.

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