8: Happiness
Richard Wiseman's On Your Mind
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Buying a New Pair of Trainers or a Skydiving Experience?
Part of the problem with buying a new pair of trainers is they go out of fashion. They make all your friends jealous because they haven't got that pair of trainers, whatever it is. You buy an experience, you're normally doing that with other people but even if you're not, you've got something to talk to with other people. And so it's a very simple bit of psychology, but this side leads you to be happy. This side buying things actually is associated with not being so happy. But common sense wise, we all do that retail therapy. I'm going to go and spend some money and that's going to cheer me up. Very good example of how common sense
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