Most misses in sales are baked into the plan before the year even starts.
In this episode, Toni talks with Scott Domareck, a four-time VP of Sales who’s been through every phase of growth, exit, and burnout imaginable. Together, they break down the hidden mistakes that ruin annual planning long before execution begins.
From massaged Excel spreadsheets to unrealistic ramp times and compounding assumptions that look great to investors but kill execution, they get real about what actually happens inside revenue planning season, and how to build a plan you can actually hit.
This episode is brought to you by Evergrowth — Their Agentic GTM Workspace enables revenue teams to collaborate and win with AI-powered teammates, breaking down silos and helping B2B teams grow smarter with fewer resources.
Want to work with us? Learn more: revformula.io
- (00:00) - Introduction
- (04:16) - The Reality of Planning Season
- (07:22) - Transparency and Context in Planning
- (13:12) - Compounding Effects in Sales Planning
- (18:14) - Involvement of Go-to-Market Leadership
- (25:29) - Trust and Executive Leadership
- (28:43) - Top Mistakes in Hiring
- (30:49) - Staggering for Supply and Demand
- (34:02) - Challenges in Scaling and Execution
- (41:04) - The Reality of Adding New Elements to the Plan
- (43:34) - Risk Management and Buffers
- (46:31) - Planning for Attrition and Unexpected Events
- (49:13) - Final Thoughts and Future Discussions
