How do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart frameworks to science (and magic) your way to better retention.
In this episode of Growth Mastermind, host John Koetsier speaks with mobile growth expert Jacob Rushfinn about achieving high app retention rates.
They discuss four frameworks for tackling retention: Darius Contractor's Psych Framework, RICE Prioritization (Reach, Impact, Confidence, Effort), Eisenhower's prioritization matrix, and Elena Verna’s Conversion Rate Decline Diagnostic.
Jacob shares insights from his diverse experience at companies like Balance, Level Up, Amwell, and Automattic. The conversation covers the practical application of these frameworks, the value of early user engagement, and the impact of better retention metrics on long-term success.
00:00 Introduction to Killer App Retention
01:15 The Journey into Retention
04:27 Understanding Frameworks for Retention
07:26 The Psych Framework Explained
14:16 Framework Number Two: RICE Prioritization
20:06 Balancing Quick Wins and Big Bets
21:14 The RICE Approach to Prioritization
21:49 Eisenhower's Prioritization Matrix
25:48 Elena Verna's Conversion Rate Decline Diagnostic
33:58 The Impact of Better Retention
38:32 Final Thoughts and Resources
