Doj - Google's Dynamic Allocation Program

Google's ad server gave certain preferences to Google's exchange or only allowed Google's exchange to return a competitive bid. The DOJ is alleging that Google did many different things to stop this. It would take an advertiser's bid and manipulate it downward by a certain percent, sometimes up to 90 percent so that the bids were non-competitive if they went to header bidding. Another thing that the complaint alleges is that Google launched a program called open bidding with a code name of JEDI whereby Google tried to get publishers to stop routing to header bidding instead.