210 - How to Optimize (and Measure) High Intent Leads vs MQLs | Metrics That Measure Up
GTM Live
00:00
How to Prioritize Outbound Marketing?
Only 24% of companies say they regularly use intent data to actual priortized out bound research. Almost forty % of the companys saya my cells development wraps, they priortize their own outbound out reach without any help from marketing. I think what people really need to consider is that how your s t rs prioritis outbound outreach is not a marketing function any more. This is a revenue operation, sales operations function. Its data and technology driven. It's not customer focus driven. So let your marketers go out and do real marketing and drive demand,. Let somebody else handle the operations of how to prioritize outbound.
Transcript
Play full episode
