Managing $3 Billion Of Wealth | Mukesh Kalra @ ET Money
Founder Thesis
00:00
What's Your Customer Acquisition Strategy?
times of india's news websites were they the main drivers of traffic but like you know so tell me about that yeah I think first two years it has been largely times internet led. Our customer acquisition is has been always more organic, he says. There are there are 40 to 50 individual journeys that get triggered once the user comes in and those can be customized based on what kind of information we have about them. The whole proposition of direct plans right actually ensure that we have a much more stronger word of how great according to him.
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