FranklinCovey On Leadership with Scott Miller cover image

Tom Bilyeu: Taking Control

FranklinCovey On Leadership with Scott Miller

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Entrepreneurial Journey and Building Quest Nutrition

The chapter features a successful entrepreneur sharing their journey from film school to founding Impact Theory and building Quest Nutrition. They discuss the challenges of creating a sugar-free protein bar, overcoming manufacturing obstacles, and the principles of success as a CEO and entrepreneur, emphasizing first principles thinking and understanding human behavior. The chapter also touches on the significance of aligning product offerings with consumer demand and the founder's journey through various ventures to the creation of Quest Nutrition.

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