PLM 714 : Product Launch Formula: How To Launch Your Product Online | Jeff Walker
The Project Life Mastery Podcast
00:00
What's the End of the Launch?
At the end of your launch, something bad has to happen if they don't buy. So either the bonuses go away, or the price goes up, or the product goes off the market, you can't get any more. Those are the three main typ scarcity. And yet, i think you ave to be pretty hard or on it. It used to be that 50% of your sales came in the first hour,. Now it's often 50 % of your salls come on the last day. We've become better procrastinators than we used to be.
Transcript
Play full episode
