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SERP’s Up | What exactly is "helpful content"?
SERP's Up SEO Podcast
How to Create Helpful Content for Your Website
Google is trying to make sure that if you have good quality content, it's not so impeded for getting in front of users by some of the sort of structural things that people have required previously. So I was just watching Google marketing live recently, recording this a few weeks before we actually released this. And one of the stats they talked about was the propensity of people to do more conversational searches. They're looking less for men's pajamas and rather something like super comfortable men’s pajamas which are much more specific. That leans into what is helpful content. Now, yeah, thank you. Okay. Thank you very much. But it's a really good point
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