Intro

Today's episode goes deep into all of the design details in a new video collaboration tool called Flask.

But the reason I’m so inspired by this product goes far beyond the UI/UX…

Flask is designed and built by one person—Enrico Tartarotti—who was a PM before this so his journey is the perfect example of what it looks like to thrive as a generalist builder.

So this episode tells the story of what it took to build a well-crafted product and all of the lessons that he learned along the way.

Enrico references the Mom Test for user research and the episode with the Supercut Founders