How the Podcast Mega Deals Evolved
Trapital
00:00
The Shifting Landscape of Podcasting and Audiobooks
This chapter examines the changing dynamics in podcasting, focusing on the decline of Apple's market share in favor of platforms like YouTube and Spotify. It discusses challenges in data measurement and the evolution of podcasting from download-based metrics to streaming advantages, alongside trends in paid podcasting and the complexities of monetization. Additionally, the chapter explores the growing audiobook market and the fears of authors and publishers regarding subscription models and their impact on sales.
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