Tech Updates and AI Impact on Advertising

This chapter highlights recent technological advancements such as the new AI-driven purchasing feature from Amazon and Nvidia's graphical enhancements for the Nintendo Switch 2. It also delves into the transformative effects of artificial intelligence on advertising, including the establishment of RGA's innovation fund aimed at integrating AI into creative processes. Additionally, the discussion covers how brands can adapt older media content to remain relevant and create personalized marketing experiences.