The My Wife Quit Her Job Podcast With Steve Chou cover image

455: If I Only Knew: 5 Life-Changing Insights About Business I’d Tell My Younger Self – Family First Friday

The My Wife Quit Her Job Podcast With Steve Chou

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The Importance of Purpose in Business

Most people struggle with what to sell, not because they can't find a profitable product. The Life Force 8 are the core human desires that are responsible for almost all product sales. If you can appeal to a person's life force 8, you can sell anything. Starting a side hustle is not risky. Successful entrepreneurs do more often than not take small, calculated risks.

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