Why I Wrote 'Elephants Not Unicorns'

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Ep. 378

“What matters is that you're building something people want. The VCs will come once they see that there is something exciting.”

Kipp and guest Erica Wenger, of Park Rangers Capital, dive into the hidden playbooks behind companies that actually win in today’s hyper-competitive tech landscape. Learn more on why distribution is the new moat for startups, what it means to build in public and harness cult-like communities, and which AI tools are truly overrated (and underrated) for marketers and founders right now. 

Mentions

• Erica Wenger https://www.linkedin.com/in/erica-wenger-ms-811b80132

• Park Rangers Capital https://www.parkrangerscap.com/

• beehiiv https://www.beehiiv.com/

• Clay https://www.clay.com/

• Granola https://www.granola.ai/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.