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Ep. 153, From Complexity To Clarity: An Episode for Facebook Media Buyers

The Smart Marketer Podcast

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How to Build Ads Around Concepts

The ideal campaign structure here is using one of my favorite things, which is the scientific method. So think concepts instead of interest scripts and you're just going to sit down and brainstorm the credit out of this. And I guarantee you in your ad accounts, there are already some concepts that are working well for you. When I took a look at Ezra's, there were one or two concepts that we dialed in. This is where we need to double down because these concepts are working.

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