2min chapter

Marketing Made Simple cover image

BONUS: Business Made Simple—Take the First Step to Double Your Revenue Today

Marketing Made Simple

CHAPTER

The Importance of Commitment in a Business

The last section of the worksheet are where stakeholders sign their names and I'm not kidding. When they actually sign that document, they are really affirming within themselves that this is what we have agreed to do. It is so hard to get clarity around a team because you kind of mentioned something in passing and the person that you're talking to forgets it. And so getting everybody together, filling out the worksheet together and then signing the worksheet saying, I'm committed to do this is critical. This is a critical first step to growing your business.

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