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186: Brennan Dunn — Mastering Email Marketing
The Bootstrapped Founder
What's the Difference Between an Email List and a Newsletter?
Convert kit's value metric is how many people are on your list not how easy it is to remove a tag and maybe let's talk about email lists a little bit. Most of us originally we're using newsletters as a way to basically keep a list warm and deliver a lot of trust between you and your subscribers so that you could eventually cash out and sell something to them. The normal formula has always been usually has been show up usually once a week with a valuable piece of content send it to your list and then every few months or or whatever shut down the entire list and just send like a week's worth of a high hit sales emails and rinse and repeat.
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