Building a Culture in a Distributed Team

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How do you generate and maintain a culture in an organization when everyone's remote? Do you have any insights or suggestions about how to manage that element of it? I think companies that thought their culture was posters in their office, or, you know, just the activity on the beer cagredever, probably this is a good wake up call for them to reconsider what culture really does mean to them. What we've seen is we build culture in a distributed team. There's different tiers of those touch points. Then there are things like fostering smaller communities inside the company.

Most future of work conversations revolve around the “where,” but Upwork CEO Hayden Brown says it’s more important to focus on the “who.” 10% of the workforce at Upwork, the global tech platform for millions of freelance workers, was directly impacted by the Ukrainian war. Hayden’s people-focused approach to the difficult decision of how to manage remote employees in Russia is the same mindset she applies to meet the needs of all workers, from people feeling conflict to working mothers.

Learn more about scaling your hybrid workforce with highly skilled talent: www.upwork.com/masters-of-scale

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