John Defterios: As we extend the long tail of consumer content creation into what is effectively now the infinite tail of AI generation, AI generated content creation, it is going to totally disrupt and change the game of media. We could see a hundred times more films come out, each of which costs one, one hundred the cost," he says. "I do think that there's also a change in Hollywood that's going to be driven as we talked about before by the ability to generate personalized film"