On episode eleven, thirty nine, lup c e o brian gannon explained the secrets to success in a modern hardware company. On episode eleven forty, dishcraft robotic ceo linda polio described how she conceived the idea behind her dish cleaning robots. And so we just started to look at how how e dishes get processed. How did they go through a traditional dish machine? How did they come out and then go back into service? And we broke that down into a number of steps. They mad actual it's a lot of software. So i wouldn't advise anybody to get into a business that is a hardware product. A as an example, ring door bell.