Former Virgin Mobile USA executive Stacy Schwartz discusses Richard Branson’s spectacular business journey | 5
Business Movers
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Challenging Conventional Markets: Virgin's Unorthodox Approach
This chapter examines Virgin's attempts in various industries, detailing their missteps with products like Virgin Cola and Virgin Brides. It also highlights the successful launch of Virgin Mobile USA, focusing on their underdog strategy and how they tailored their offerings to meet the needs of a niche market.
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