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48 Laws of Power by Robert Greene
Bestbookbits
War Twenty Seven: How to Create a Cult-Like Following
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Learn and apply the laws of courtship, and there will be no limit to how far you can rise in the court. Recreate yourself by forging a new identity that commands attention and never bores the audience. Emphasize enthusiasm over rationality and clear thinking. Give your new disciples, rituals to perform. Ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.
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