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The idea originia was lik a purseat fee. If you take fifty per cent of someone's email and clean it out, like the amount of time times x number of employees, like, you can kind of figure out this return. But everyone agreed with they just didn't want to buy it. So i kow, i id, through just meeting people and stuff, met someone who was in the identity space. They thought it woud be a great additional thing to add to their customers. And so for them, it was like, we coud ust add thiss another feature. It's grea....