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How Profits Motivate Change

Money For the Rest of Us

CHAPTER

Water and the Profit Incentives in Arizona

Cost of water in Arizona is half what it cost in West Virginia, which is $105 per month. There's very little incentive for households in Arizona to conserve water because it's so cheap. We always need to understand the incentives. When those incentives aren't correct, it leads oftentimes to behavior we don't want.

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