Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer
The CMO Podcast
00:00
How to Align Talent With Your Brand
The key consumer insight was millennials want experiences, not stuff. And then you build a product around that and you let the product sell itself. So the lesson on it would be that you designed an incredible product. Design a badass product. You understood your customers really, really deeply. The importance of travel and experiences. Then you got behind, you just let the people who loved it. Yeah.
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